• Explore Our Family Of Restaurants and find something the whole family Will love

THE EXPERIENCE IS
EVERYTHING

The Start of Something Special

In 1976 first Cattle Baron was founded by Jeff Wilson in Portales, NM.
Today there are eight Cattle Baron Restaurants operating throughout New Mexico and Texas, including Roswell, N.M., the home of the company’s corporate headquarters. In addition, Jeff founded Farley’s Food, Fun, and Pub; and Tia Juana’s Mexican Grill and Cantina.

A Legacy of
Excellence

Jeff believed that the essential ingredients to his success was, a great menu and great service in a great setting – all for an enormous value.
More importantly, Jeff firmly believed that it was the people and the team that really made the difference to Cattle Baron’s success.
The Corporation now employs more than 1000 people.

A Passion for
the Community

Jeff also supported the local communities where the restaurants are located. In the Roswell area, Jeff championed The Assurance Home for Children, as well as the Roswell Refuge for Battered Adults, and the FFA and 4H in Roosevelt and Chaves counties.

WE HOPE TO
SEE YOU SOON!